Giana Washburn
Sr. Client Services Manager
CORE Higher Education Group
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Created blog posts for the Intygral's website, a comprehensive digital marketing system built specifically for insurance agencies.
How To Market and Brand Your Agency When Opening a New LocationAssisted in crafting strong, timely social media posts for Facebook & Twitter pages for small, independent insurance agencies. As well as created editorial calenders for future scheduling.
Utilized skills as a Client Support Specialist to implement and train two Help Desk Specialists in order for them to provide Tier 1 level support to the Client Success Managers, as well as assisting them to develop and improve the company's Knowledge Base.
Attended 2010-2013
BA of Arts (Journalism & Writing)
Attended 2008-2010
2004-2008
Client Service Representative
- Managed 25 accounts while providing support for high-profile clients
- Assist in, and help clients to maximize, the utilization of Intygral’s proprietary Customer Relationship Management (CRM) software to help clients derive the greatest Return on Investment (ROI) for their agencies
- Grow and maintain client relationships and foster opportunities for referrals and references
- Created content for Intygral marketing emails and newsletters
- Created blogs on company website
- Utilized GitHub to create e-mail templates to assist our Development team
- Updated and contributed content to the company’s Knowledge Base
- Implementing Intygral digital marketing and CRM solutions in assigned client base
- Provided support for over 100 accounts
- Manage all aspects of the client lifecycle from implementation to contract renewal
- Completed tactical requests regarding company websites and proprietary software
- Worked directly with other departments to ensure that all the client requirements and needs were satisfied
- Educate clients on system utilization to derive the greatest ROI for their business
- Created content for Intygral marketing emails, client marketing e-mails and client websites
• Utilized interpersonal skills to successfully interview town members of Bedford, Massachusetts for news articles for The Bedford Minuteman
• Successfully published articles for Bedford Minuteman’s website
• Developed my research skills by conducting interviews and reaching out to different members of the community including members of town government.
- Utilized interpersonal skills to successfully interview town members on the environmental issues relevant in Rhode Island and surrounding areas.
- Successfully published articles for ecoRI’s website
- Developed my research skills by conducting interviews and reaching out to different crucial sources such as researchers and scientists in the community
Metcalf Institute for Marine & Environmental Reporting provides science training for journalists. The institute strengthens understanding and working relationships between members of the scientific community and members of the news media; and to provide opportunities for journalists to improve their skills in covering science-based topics.
- Utilized technical skills to successfully shoot, edit, and produce a training video for prospective fellows of Metcalf’s Annual Workshop for Journalists.
- Developed a larger following for the institute by utilizing social networking tools such as HootSuite, LinkedIn and Twitter.
- Successfully applied writing skills to create various press releases for upcoming events at the institute.
- Utilized organizational skills to create a photo gallery for the institute’s new website
Contributed to the development of the improved Knowledge Base for clients within the CRM software.
Created a Standard of Process document for a Professional Development Program that would be tailored for different departments within the organization.
Written & Directed by: Craig D. Cox, PharmD, BCPSAssociate Professor, Pharmacy PracticeVice Chair, Experiential ProgramsTexas Tech University Health Sciences Center School of Pharmacy
This is a 12 episode, knowledge-based, video series developed to provide educational pearls to preceptors who train pharmacy students or residents on experiential rotations. Each video episode is 5-8 minutes in length and builds upon the next. The series follows a young preceptor and two students through a 6 week clinical rotation at a hospital. The two students are polar opposites and present unique challenges to the preceptor. At moments throughout each episode, two preceptor experts share insight on how they would deal with each learning situation.
Texas Tech University A Preceptor Mini Series
Provided by: University of Maryland School of Pharmacy, Dr. Cherokee Layson Wolf
Resource Link
Dr. Mary Lynn McPherson
An overview on adult learning principles applied to experiential learning.
Resource Link
The Bedford Minuteman is a publication dedicated to covering local new stories in the town of Bedford, Massachusetts.
Article Title: Web Helps Health Push
Web Helps Health PushThe Bedford Minuteman is a publication dedicated to covering local new stories in the town of Bedford, Massachusetts.
Article Title: Town stands its ground against cell phone tower
Town stands its ground against cell phone towerThe Bedford Minuteman is a publication dedicated to covering local new stories in the town of Bedford, Massachusetts.
Article Title: Quest To Preserve Historic Sites
Quest To Preserve Historic SitesCustomer Service, Account Management, CRM Software, Salesforce, JIRA, Pardot, Github, Web Content, Writing, Marketing.
Worked heavily in assisting clients utilize CRM software to manage their sales pipeline and use it as an e-mail marketing tool.
Utilized Salesforce for account management, client documentation, client satisfaction levels and reporting and campaign management for sales individuals.
Used GoToMeeting to screenshare with clients to assist them with software and technical issues, as well we use it to perform software demos.
Utilized JIRA for internal task management and building workflows tailored to the company's needs.
Maintained various companies websites on Joomla platform. Create product pages and utilized HTML to build custom forms.
Utilized GitHub to create e-mail templates to assist backend Development team
Responsible for helping to maintain and troubleshoot client's websites hosted on WordPress. Built custom forms and customized content for client's specialized product pages.
Used Join.Me to screenshare with clients to assist then with software and technical issues as well we use it to perform software demos.
Utilized HTML to complete light CSS tasks to maintain client's websites as well as build e-mail templates within CRM software.
Assisted in using and maintaining ZenDesk as a Help Desk platform for clients. Also assisted in developing a Knowledge base for clients within ZenDesk.
Utilized Pardot for marketing intiatives such as e-mail campaigns, content management,and reporting and building dynamic content.
Experience with google docs, google calander, google apps and gmail.
Elgin, Illinois
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