Course Outcomes

• Identify on-page and off-site search engine optimization best practices to improve organic rankings in search engines.
• Outline the steps needed to create social media and content marketing strategies for provided scenarios.
• Evaluate mobile and email marketing effectiveness in provided scenarios to determine best practices to nurture new and existing customers.
• Compare and contrast the effects of using web analytics to track marketing campaigns to determine the importance of campaign tracking. 
• Explain how the various digital marketing disciplines work together in marketing campaigns.
  
  

Program Outcome

• Design and implement effective digital marketing campaigns.
  
  

Institutional Outcomes

• Information Literacy and Communication - Utilize appropriate current technology and resources to locate and evaluate information needed to accomplish a goal, and then communicate findings in visual, written and/or oral formats.
• Relational Learning - Transfer knowledge, skills and behaviors acquired through formal and informal learning and life experiences to new situations.
• Thinking Abilities - Employ strategies for reflection on learning and practice in order to adjust learning processes for continual improvement.

Course Outcomes

• Develop an email marketing plan using various email marketing strategies, including the formation of an email list, the establishment of effective email marketing conversations, and the creation of conversion-focused landing pages.
• Develop a mobile marketing plan using various mobile marketing strategies, including the utilization of several campaign delivery methods, push notifications, location-based marketing techniques, and the creation of functional mobile sites.
• Develop adequate Key Performance Indicators (KPIs) to measure the success of email and mobile marketing campaigns.
  
  

Program Outcome

• Create consumer loyalty by engaging with customers through various digital marketing pathways.
  
  

Institutional Outcomes

• Information Literacy and Communication - Utilize current technology and resources to locate and evaluate information needed to accomplish a goal, and then communicate findings in visual, written and/or oral formats.
• Relational Learning - Transfer knowledge, skills, and behaviors acquired through formal and informal learning and life experiences to new situations.
• Thinking Abilities - Employ strategies for reflection on learning and practice in order to adjust learning processes for continual improvement.
• Community and Career - Participate in social, academic, and professional communities for individual growth and to function as a citizen of a multicultural world.
• Quantitative and Scientific Reasoning - Follow established methods of inquiry and mathematical reasoning to form conclusions and make decisions.